They say, “Content is king.” And one of the most important types of content that you should have for your business to be successful is a blog.
Nevertheless, writing a blog without guidance from the experts is difficult, and when you do, you will just right countless pieces of content without making them successful. You will have few to no readers at all.
Plus, there are various challenges when writing blogs. They include finding the perfect niche, coming up with engaging content on a regular basis, being consistent, finding that motivation to maintain your blog (which means, posting frequently), and not being able to make money from your blog.
Other challenges are the writer’s block – or that situation where a writer is unable to clearly think of fresh ideas, write a new blog post, or even finish off an existing draft – getting no significant traffic, getting no engagement from your readers, and keeping up with the latest Google search quality guidelines (the last point is very important that you remember; we will touch a lot about it later).
So, we are here to provide you with a step-by-step guide to writing that perfect blog post. And those steps are not just substantial. They are also backed by experts. Moreover, you will also be introduced to how you can get help when you need to launch blogs for your business. So, prepare your notepads because you are going to know the secrets. And believe us, it is super simple.
The Step-By-Step Guide To Writing The Perfect Blog Post
Did you know there is a repeatable process for writing posts that can get you consistent traffic? More traffic means more money. Who wouldn’t want that?
This repeatable process was created by combining three different research strategies. The first is single variable testing. The only way to truly know how Google works is to run controlled experiments. It works like this. You have a set of test pages that solely exist for search engine optimization or SEO experiments. All these pages have the same things in common – word length, optimization factors, etc. Then, for half of those pages, you introduce something new, such as writing natural language processing- or NLP-friendly blog posts (NLP refers to the ability of a computer program to understand human language as it is spoken and written). Then, you watch the results. You will find out that blogs with added NLP-friendly writing have gained more traffic.
The second is Google guidelines and patents. You can refer to Google guidelines and patents, and you will find “gems,” such as the notion that Google has a preferred word count. There is a guideline on Google where they say they don’t.
The third and last is experience. It is nice to bank on the experience of those who have done this for countless years.
So, without further ado, let us proceed to the steps to writing the perfect blog posts that you, your readers, and Google will love.
Step 1: Choose The Right Topic
The first step to creating that perfect blog post is to choose the right topic. Avoid wasting time creating posts that do not generate traffic. How do you find this out?
The key is finding topics that are related to your niche, have a nice search volume, and have a chance to rank high on search engines like Google.
Step 2: Make Sure You Got The Search Intent Correct
Search intent (also known as user intent, query intent, or audience intent) is the purpose of a person’s search. It is the intent behind or reason they typed specific terms into search engines.
For example, let’s say you want to cook up some kale for your dinner. But you are hungry and want to eat right now. So you head over to Google and search for “quick kale recipes.”
That’s search intent, and you need to make sure you get it right.
Step 3: Create Your Outline
Remember that time in your life when your teacher wanted you to create an outline before you start writing? It’s the same thing here.
You don’t have to make things too hard on you, actually. One of the things you can do is to look for inspiration from already published articles on top of Google.
Now, you must beat it if you want to take inspiration from that article. You can refer to Google’s “People also ask” section to get more inspiration for your content.
Step 4: Create A Title
The next stop is creating your title. Every good blog post starts with a great title.
Your blog title has two jobs. First, you have to optimize your title with keywords.
The second job of your title is to get people to read. You can add dates and numbers to your title. You can also apply clickbaits.
Step 5: Start Writing That Blog Post
Now, you get to one of the main parts, starting to write that blog post. Start with the introduction paragraph.
Just like your title, the job of your introduction paragraph is to hook the reader. Nobody is going to read the rest of your blog post if your intro is not good. Avoid fluffing around. For instance, if you are writing about eCommerce, you would not want to start your intro with what eCommerce is, because, chances are, your readers already know about it.
Then, remember that people engage when their emotions engage. Use your introduction paragraph to entertain, educate, and even scare your readers into reading your article. You can start your article with the fear of the reader, such as statements like, “Neglecting SEO can spell doom for you.”
Step 6: Start Writing The Rest Of Your Blog Post
Now that you got the perfect introduction, it is time to write the rest of the blog post.
Refer back to your outline. One of the greatest benefits of writing an outline is that you already have a framework for your writing. Now, it is time to fill in the blanks.
Here’s how to do it.
Under each section of your outline’s heading, try to answer the question it asks.
You can use artificial intelligence or AI writing tools, which are popular nowadays.
You must also link to other authoritative websites as a resource for your readers.
Furthermore, write in a way that Google’s NLP will love your content.
Remember, writing blog posts is not just about making search engines happy. It is far from it. The main goal is to make your readers happy.
Write shorter paragraphs that are easy on the eyes. Dress up your blog posts with eye candy that will make the reader move down the page. Use images, graphics, custom graphics, calls-to-action, and more. However, when using images, always make sure to resize your images before uploading them to your site.
As the last point in this step, keep in mind to write your content for middle schoolers. Do not alienate your readers with complex language.
Step 7: Think About The Conclusion
It is difficult to accept, but it is real that there are readers who will just scroll down to the bottom of the post, toward the conclusion. So, you need to give them what they want to see – a summary.
When writing your summary or conclusion, think about the goal of the blog post. What do you want your readers to do?
Step 8: Work On The Word Count
There is a belief that articles with more word count rank higher on Google. Not true at all. You can get somebody else to proofread your content.
Step 9: Upload Your Masterpiece To Your Website
There are more technicalities here that you should also know. First, you want to place structured data or schema on your article. Schema is code that you put on your post that makes it super easy for Google to figure out what your content is about. Remember, we want to make things easy for Google. You can use software for this.
Then, make sure to interlink extremely relevant blog posts to your blog post. Google loves this.
Finally, add your meta title and meta description. The description should be descriptive, of course, and include keywords.
Popular Quora Questions About The Topic
We’ve consulted the popular Q&A platform, Quora, to find some relevant questions about the topic – and we answer them here.
How Is Blog Writing Done?
Blog writing is a process you need to first go through before launching a blog post. Blogs are powerful for businesses. But how is blog writing done?
To do so, follow these steps. First, brainstorm blog topics. Second, refine your topic with keyword research. Third, define your audience. Fourth, create an organized outline. Fifth, start writing your engaging content. Sixth, create an irresistible headline that will make people keep reading your content.
Seventh, choose a blog template. Eighth, select a blog domain name. Ninth, choose relevant images. Tenth, implement calls-to-action. Eleventh, optimize for SEO. Twelfth, edit and publish your blog post. Thirteenth and lastly, promote your final article.
What Is Blog Writing, And What Are The Benefits Of Blog Writing?
Blog writing is defined as writing, photography, and other media that are self-published online. It started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses.
The benefits of blog writing include increasing website traffic, driving conversions, contributing to social media efforts, building trusting client relationships, reinforcing your brand, differentiating a business from its competition, and encouraging engagement.
How Can I Improve My Blog SEO?
To improve your blog SEO, you can follow these tips. First, think before you write. Second, devise a structure for your post. Third, use paragraphs and headings. Then, you should also use transition words. You must also be able to use related keywords.
The rest of the tips include optimizing the length of your article, linking to existing content, letting other people read your post, and adding content regularly. These ways, you can improve your blog’s SEO.
Write Successful Blogs With iARTidea
There you have it, the steps on how to write the perfect blog post. They are so simple, right?
The importance of blogging for brands cannot be underestimated. Even with the emergence of other creative tools to support your business’ visibility and push forward your services to consumers, these do not diminish the value of what a blog can do for your brand.
Whatever your needs are, a blog post is a vital tool for creating a steady stream of web traffic, audience, new prospects, and of course, revenue.
However, not everybody has the skill to write a blog post. After all, writing is a talent, and not everybody has it. It is understandable if at this point you have learned the steps, you can say you cannot actually write a blog because it is not your skill. Perfectly understandable. And there are companies that can help you.
Meet iARTidea. iARTidea is a provider of writing services, including blogs. Blogs are powerful for your business, and you are missing out on a lot if you do not launch blogs. At the same time, there are instances you might not have to prowess to write blogs. Never worry, iARTidea is here to help.
iARTidea has been existing since 2011. It has since been gathering the most awesome, talented, and dedicated developers, marketers, and designers to offer online services to the business community. Today, iARTidea is continuously expanding worldwide, introducing powerful eCommerce, online, and offline solutions, plus more.
One of the services iARTidea offers is blog writing. Blog pages will further help your business to succeed. Our team here users WordPress to create successful blogs, so your content keeps reigning as king. Tell them what you are interested in, and they will translate them into powerful words. They have professional content writers dedicated to keeping your blog pages ahead in the industry.
So you have learned that blog writing is not just simple, there are also people out there who can help. What are you waiting for? Connect with iARTidea for your blogs today.