Videos are indispensable ingredients for any business, or even for your personal use. The advantages that videos can give for your business and individual needs are plenty. Videos refer to electronic media for the recording, copying, playback, broadcasting, and display of moving visual media.
In this article, you will learn about the many benefits of creating videos, particularly for YouTube and social networking services. You will also get to know about the ScreenToVideo software that will let you produce stunning videos in the easiest possible way. Let us head over to our discussion.
Videos Are Impactful Whatever The Purpose Is
It is never a matter of one solution being right and more acceptable, and the other being wrong. However, when you consider what kind of content to create, videos should be at the top of your list.
According to data from online video platform Vidyard, 83 percent of respondents from a survey they did state that video is increasing in importance.
And this does not merely apply to marketers. Videos are ideal to use any time there are steps to elaborate to your viewers, or the process involves movement. This is why videos are becoming a powerful tool not only for marketing teams, but also for sales, training, and support teams.
If you are still wondering if a video is a hassle to create, we hope we will be able to convince you to get started producing videos through this piece.
First, know that a video is regarded as demand from consumers. Learning educational content alone from a video drives over a billion views a day on YouTube.
Furthermore, according to Wyzowl’s State of Video Marketing Survey, 68 percent of people say they would like to learn about a new product or service by watching a short video.
That is a huge opportunity for you to create valuable content around what people are searching for online.
The research from Wyzowl also revealed that videos are much more desirable than text-based content, infographics, presentations, eBooks, or manuals for learning information. How we wish we would be able to present this article to you in a video!
Connect More With Your Viewers With Videos
To conclude, videos allow you to establish authority and a more personal feel to the messages you are imparting. You will be far more likely to connect on an emotional level with your viewers if you use videos versus another type of content.
Among the many types of videos you can create are video clips for YouTube and social media. In the next part of our discussion, you will get to know the various benefits of creating videos for YouTube and social media. Read on.
Benefits Of Creating Videos For YouTube And SNS
Creating videos particularly for platforms like YouTube, and for social media provides a wide range of benefits. What are these advantages? Let us tackle them one by one.
Advantages Of Creating Videos For YouTube
YouTube pertains to a video-sharing service where users can watch, like, share, comment, and upload their own videos. According to Global Media Insight, YouTube has over two billion active users worldwide. Furthermore, over a fourth of the world’s population is said to use YouTube each month. Not only these but around half of the Internet users around the globe has access to YouTube.
What are the benefits of creating videos for YouTube? The first is allowing you to determine your own topics in the YouTube videos.
1. Giving You The Power To Determine Your Video Topics
Among the most popular genres for YouTube videos are video blogs, how-to videos, and music videos both from indie and well-established artists. Since you will be producing videos that will be complementary to your business sites, you should be able to know the topics of these videos. However, what you might still need to find out is the focus of your video. For instance, you might want to create an instructional video featuring the products you are selling.
2. YouTube Videos Are Easy To Do
Another advantage of creating your own YouTube video is that it is relatively easy to do. Of course, you will need to provide yourself with a video recording service. Nowadays, many mobile devices are not just capable of doing this, but they can also produce professional-looking videos. And, to further enhance to quality of your YouTube video, you will need a video editing software. These editing programs will let you edit and preview your videos before uploading them on YouTube.
3. Uploading Your Videos On YouTube Is Never Difficult
Similar to the process of creating and editing your video, uploading it to YouTube is as easy as it can be, so you have nothing to fear even if you have never done this before. Once you are in the process, if you decide to continue making videos for YouTube, you will find that the process can only become easier and easier.
4. Anyone On The Internet Can View Your Videos
Another benefit of creating your own videos is that, anyone with an Internet connection can visit YouTube to view your videos. This means that your video could potentially be seen by several viewers. In fact, especially if they have their own YouTube accounts, these viewers can leave comments on your videos, “like” or “dislike” them, and subscribe to your YouTube channel. These comments, ratings, and subscriptions can give you ideas on where else to take your video production, or what else is there to improve.
Advantages Of Creating Videos For Social Networking Service
Now that you have learned about the benefits of creating videos for YouTube, let us jump over to their advantages when creating them for social networking services. If you use social media like Facebook, Instagram, Twitter, or TikTok often, you will be the living proof that many videos are published on these platforms. If you run a business or want to become an influencer, you might want to consider utilizing videos to increase your reach. What are the benefits of creating videos for social media?
1. Videos Can Influence People To Buy What You Offer
Even if it is less than a minute, a video can do a lot. A well-executed video can capture your customers’ attention, educate them about your company and brand, and your products and services. Videos can also inspire them to take action – all in only one social media post. This has proven to be very effective when it comes to generating leads and increasing conversions.
2. Videos Can Build A Strong Connection With Your Audience
Aside from encouraging your viewers to buy what you are offering, a video can also help you build strong connections with your audience because of the video’s emotional appeal. Providing not only useful but also entertaining information that “strikes a chord” with your viewers will enable your brand to become more trustworthy and interesting. Plus, when a potential customer becomes one of your followers, they will not only buy your products, but will become your brand ambassadors too. Getting people invested in your mission or message through video is a powerful way to create a dedicated and engaged audience.
3. Videos Are Cost-Effective
You do not have to have a huge digital marketing budget to invest in videos, and the investment returns can be great. As long as you know your audience, and you have a strategic and well-planned outline, a day’s worth of filming can typically be used over and over again, not only to produce videos for your social media channels, but also for your websites, landing pages, marketing emails, paid ads, and more. Social media marketing can have a very real and measurable impact upon your business, more so when your strategy incorporates videos.
You have learned about the benefits of creating videos for platforms like YouTube and social media. This time, we take a look at a great software that can be used not only to create your videos, but also to record whatever is on your screen and make this part of your video. Introducing ScreenToVideo.
All About The ScreenToVideo Software
ScreenToVideo is touted as a powerful screen recording and video editing software. Its very intuitive interface comes with the right tools to let you create an interactive presentation not in a few hours, but in a matter of minutes or maybe even seconds.
ScreenToVideo Features
Here are details on the features of ScreenToVideo.
Video Recording And Editing
With only a click, you can utilize ScreenToVideo’s built-in screen recorder to capture a window, a selected area, or your entire screen. You can even add a personal touch by recording your webcam and voice, as well as the system sounds. Then, the video editing part. ScreenToVideo offers a large variety of components, from text areas within shapes to video effects, and even Google Text-To-Speech integration. Plus, ScreenToVideos’ drag-and-drop system allows fast iteration and low configuration time. You can insert other external videos or images, and edit them in parallel.
Customization
Each component of ScreenToVideo comes with various customizable options. You can choose the border, shadow, or even create a custom gradient color. Transitions ensure the smoothness of your video, while custom animations put the focus on the most significant parts of your video. If you need more time to expound a concept, ScreenToVideo allows you to add a freeze-frame or cut the movie as you wish. And because interactivity is a must in today’s video presentations, this software also lets you add video actions and markers. Transform any element on your screen into a click area, and choose from pausing, continuing, jumping, or going to a custom URL. Every aspect of your presentation can be reused in your other videos. Not only these, but its tabbed design also lets you switch from one project to another without dealing with multiple windows.
Exporting Your Video
Finally, exporting your video. Export your masterpieces in MP4 or WMV to ensure portability on any device. ScreenToVideo uses hardware-accelerated encoders to keep the quality high while cutting down your waiting time. Moreover, it is also possible to publish your video within an HTML video player to offer you a better experience, and enable interaction. As a bonus, this platform also allows you to create a GIF to show a particular feature. ScreenToVideo offers website and in-app customer support for all. You do not need to be a professional video producer or editor to use and enjoy the features of ScreenToVideo.
ScreenToVideo Software Pricing: Get Discounts When You Purchase From AppSumo
Everything about the ScreenToVideo pricing and the features in each tier can be found on its official website. However, when you buy ScreenToVideo from AppSumo, a daily deals website for digitally distributed goods and online services, you will get discounts and tons of perks.
ScreenToVideo is offered on AppSumo for a one-time purchase of $39 from $119. A great deal, right? Plus, you will also get the full-featured recorder and editor, lifetime access, free lifetime upgrades and support, in-app and website support, and Windows compatibility. Try ScreenToVideo today.
Conclusion
Videos are without a doubt a type of content you can produce that can propel your business and your personal endeavors to greater heights. Nowadays, almost everybody can produce videos that look as professional as those you see around. Thanks to many video editing software, you can start creating videos you can publish on any platform, anytime and anywhere.
ScreenToVideo is among them. This software is not only a video editing platform, but also a screen recorder that can record your screen in an instant, letting you produce a video from your screen anytime and upload this to various sites like YouTube. Plus, with a discounted pricing that will surely save you a lot of bucks, ScreenToVideo is a recommended tool for creating videos, whether these are for YouTube, SNS, and more.