Have you ever heard of search engine optimization or SEO? This business strategy is very popular nowadays, so it is highly impossible that you haven't come across this. If your business still does not implement the best SEO practices until today, it is high time that you should.
SEO provides a lot of benefits for any type of business. These benefits include bringing in more customers via organic search, creating a trustworthy web experience for customers, enhancing brand awareness, and helping keep you informed. Other advantages include it being affordable, encouraging you to focus on user experience, being trackable, and matching your other marketing initiatives.
However, SEO is not something you can do easily. You need to study and learn about it, and you need the right tools to use. In this edition of our post, we will tackle SEOcrawl, one of the best SEO tools on the market today, and everything you need to know about an ingredient of a good SEO, the SEO dashboard.
Introducing SEOcrawl, One Of The Best SEO Dashboard Software Today
If you want to succeed in your SEO ventures, you need to own the right SEO tools and the most important SEO software. Want a tool that will give you access to your SEO ranking, reporting, and more? Try SEOcrawl.
What Is SEOcrawl?
SEOcrawl is touted as the most advanced SEO tool suite right now that can take your SEO management to a higher level. It is the perfect solution for SEO consultants, agencies, and freelancers, as well as individuals looking for a solid, effective, and easy-to-use tool. It provides nine pillars, which are also its features, and we will go over each of these pillars up next.
The 9 Pillars Of SEOcrawl
Take your SEO results to a whole new level with these nine pillars of SEOcrawl.
1. SEO Dashboard
With SEOcrawl's SEO Dashboard, you can powerfully analyze your growth. Save time and costs, enhance your results, and achieve efficiency, thanks to this SEO software that provides a complete suite of SEO tools to take your SEO management to the next level.
2. Rank Tracker
SEOcrawl also features the unlimited Rank Tracker, so you can monitor all your SEO keywords. Monitor all your keywords, tag, and classify them in clusters. Plus, with the use of heat maps, you can analyze them and see each of the keywords' growth trends.
3. SEO Reporting
With SEOcrawl's SEO Reporting, you can automate your SEO reports. Forget about creating manual SEO reports, working with Google Data Studio templates, and spending countless hours.
4. Task Manager
Who says the Task Manager is only for your PC system? SEOcrawl's SEO Task Organizer allows you to organize your SEO tasks and priorities. Document everything, organize them by priorities, and team up with your co-workers in real-time, and in a simple, pleasant, and dynamic way.
5. SEO Monitor
With SEOcrawl's SEO Monitor, you can analyze URL changes. Forget about spending dozens of hours on this.
6. SEO Cannibalization
SEO cannibalization is a no-no. Using SEOcrawl, you can optimize your pages, so you can avoid cannibalization. Explore all your URLs that are cannibalizing, and detect if they are positive or negative. This is all possible with SEOcrawl's data analysis with click distribution.
7. Crawler
With SEOcrawl's Crawler pillar, you can get an immediate and detailed free SEO report of your product. Document everything, organize them by priorities, and collaborate with your team in a very simple way.
8. SEO Visibility
Another pillar that makes SEOcrawl stand out from the rest is its SEO Visibility. Discover your SEO visibility and the impact of Google updates. Anticipate Google updates and detect changes in your SEO visibility.
9. SEO Opportunities
With SEOcrawl's last pillar, SEO Opportunities, you can detect the best SEO opportunities for your project's growth. Use a large number of possibilities that you can configure, so you can extract the data you need.
Everything You Need To Know About The SEO Dashboard
Earlier, you have learned about the benefits of search engine optimization and a tool that can help you ace your SEO reporting. As part of your larger web marketing tactics, SEO is, without a doubt, a crucial investment to make. However, like many other investments, you would not want to jump right to this investment without understanding what your return will be.
This is where SEO reporting comes into the scene. SEO reporting dashboards are the tools you need to analyze your SEO effectiveness, and make informed and strategic decisions.
However, what exactly is the ideal SEO reporting dashboard? You have learned about the tool SEOcrawl, but what does an SEO reporting dashboard mean, and how do you start? Remember, we are not getting into choosing specific SEO metrics and KPIs yet, and though they are important, there are initial steps that you have to take. Let's get to them, shall we?
The Difference Between A Report And A Dashboard
Generally speaking, both reports and dashboards are utilized to communicate data and information. However, if dashboards are intended to be a quick overview, reports are typically more complicated and comprehensive.
A dashboard, which you can show to your team in real-time, is useful in your daily operations. Meanwhile, a report, which you can present monthly, quarterly, or yearly, is more useful in planning your future operations and seeing an overview of your business.
Think about it this way -- if a dashboard is like your car's dashboard (showing your speed, the amount of gas left, etc.), a report is like your annual car maintenance check-up (showing you where your tires need to be replaced, how old your brake pads are, and more).
What Is An SEO Reporting Dashboard?
An SEO reporting dashboard is a little bit of both your report and dashboard. Confused? We understand you. It looks like a dashboard with charts and graphs constantly updated with your data. Nonetheless, there are also client reporting features, such as static widgets to add sections, comments, and custom numbers.
In other words, it tracks all your data like a dashboard, but you may also add benchmarks, notes, and different explanations for your teammates and clients to see.
More precisely, an SEO reporting dashboard is your marketing dashboard that tracks all your different SEO efforts from backlinks, organic traffic, SERP, ranking tracking, and more. With an automated report, you can pull data automatically from all your different SEO platforms, such as Google Analytics, Google Search Console, Moz, Bing, Semrush, and so much more.
Also, your SEO reporting dashboard can contain various widgets, all showing different metrics and KPIs with regard to your SEO performance and SEO campaigns. The best SEO reporting dashboard is a custom dashboard created with an automated SEO reporting tool, including well-separated data in easy-to-read sections.
How To Start The Creation Of An SEO Reporting Dashboard
Creating a good SEO reporting dashboard is more than just throwing some genetic SEO metrics and KPIs on a page, then calling it a day. You should be able to choose the right metrics for your business.
But, how can you start? What should an SEO reporting dashboard show you?
Before the steps, you should choose your KPIs. The first and easiest way to choose your KPIs is to utilize preset report templates.
If these KPIs are not for you, you can create your own custom report depending on your particular goals. To do this, follow these steps.
Step 1: Your Reporting Dashboard Must Have Realistic Goals Using Concrete Metrics And Key Performance Indicators
An SEO reporting dashboard is how you are going to know whether your digital marketing strategies are effective or not. It is easy to say you want more conversions, more visits, and more sales, but those are not concrete enough. The ideal SEO reporting dashboard has SEO metrics and KPIs that are not answerable by "yes" or "no," but rather ones that allow you to utilize real numbers to determine trends over time, and see where you are improving and failing in your strategy.
To get the most out of your SEO dashboard, though, you must ask yourself the proper questions, such as :
- What are your overall business objectives?
- What are your SEO strategy goals?
- What channels do you need to reach these goals?
- Which keywords does your website rank high for, and which ones bring in the most converting users? Are these two the same?
Begin by writing down these overall goals, and which channels and elements require to be measured for each. After this, you will easily be able to find the KPIs.
Once you know your goals, you simply set up the most relevant KPIs for them. For example, you can include search traffic, traffic sources, keyword ranking, search results, search query, bounce rate, pageviews, organic search, organic search traffic, the performance of your landing pages, your link building strategies, or any other available data that would portray your SEO efforts in regards to your goals and vision. With the perfect SEO dashboard reporting tool like SEOcrawl, you can fetch these high-quality KPIs from Google Analytics and other customizable data sources.
After those, you need to set yourself some realistic objectives for each KPI in question based on your overall goals.
Step 2: You Need Benchmarks For Those Objectives
The goals you have just set for yourself dictate your final results. However, these goals also need benchmarks, so you can understand your data trends, and whether you are adhering to a decent rhythm to attain your final goals.
In order to do this, you must decide how long it must take for your strategies to materialize your goals, including what pace your data must keep to reach those goals within your deadline. This way, every week or month or quarter you check your SEO data points, you can know whether you are likely to reach the final end point of your objectives, or if you need some adjustments midway.
Step 3: Your Reporting Dashboard Must Be Adopted To Its Audience
It is also vital to remember to whom you will be presenting your SEO data. Remember, not everybody is equipped to understand the details in the same way, and not everybody wants the similar kind of data and the same kind of presentation. As such, it is important to keep your audience in mind, and adapt your reporting dashboard according to that audience.
If you are presenting your details to SEO experts, you can go into greater detail, perhaps showing some metrics. On the opposite end of the line, if your audience consists of managers and C-level executives, you must use KPIs that affect your business as a whole, specifically things like ROI and cost. Midway these two extremes are marketing generalists. If this is your audience, you can afford to offer some relatively detailed yet overarching KPIs, such as conversion rate from organic traffic and traffic from organic sources.
Knowing your audience will not only dictate the kind of analytics data you must place in your reporting dashboard, as well as the kind of insight you want to include with it, but also the issues you would want to highlight. Each kind of audience can be a type of decision-maker. Thus, the objective of your SEO reporting dashboard is to encourage discussion and help lead to a decision.
Basically speaking, once you know who your audience is, you will be able to understand what they must know, and how you want them to analyze your SEO information to arrive at an informed decision.
Answering Popular Questions On Quora About The Topic
This time, we head over to Quora to answer some of the most popular questions about the topic.
What Is The SEO Report For A Website?
A website's SEO report tracks the website's SEO performance. It tells you which SEO marketing efforts are working (for instance, identifying specific keywords for organic search), and recommends opportunities for growth and development.
How Do I Make A Monthly SEO Report For The Client?
It is normal for clients to get really picky when it comes to monthly SEO reports, so you must make sure you are creating a good monthly SEO report. Here are the steps to do so.
First, determine your objectives. Second, establish the KPIs you need. Third, build and share your SEO report. Simple, right?
What Are The Best Tools For SEO Reports?
Consider using these best tools when you need to generate good SEO reports: Semrush, GrowthBar, Moz, Ahrefs, and SEOcrawl.
What Is The Best Weekly & Monthly SEO Report Format For Clients?
Should you want to create the best weekly and monthly SEO report format for clients, include the following seven sections: Report Summary, Traffic Overview by Channel, Conversions via Organic Traffic, Landing Page Report, Keyword Rankings, Google Search Console, and Backlink Overview. You will be able to generate the best weekly and monthly SEO report with these details.
What Is The Best SEO Monthly Report Template? What Are Some Suggestions?
There are good and bad SEO reports. Bad SEO reports are those where clients get lost in pointless data, do not know what work was done, and get no insightful comments. A good SEO report, on the other hand, is one where clients see key data summaries and easy-to-understand insights and an overview of the work done.
Here are the things that should be in your monthly SEO report:
- SEO KPIs – Evaluate your SEO metrics closely tied to your revenue growth.
- Ranking progress – See how the rankings of your most important keywords have changed.
- Organic traffic progress – Check how the previous two aspects on this list translate into definite traffic numbers.
- Backlink growth – See new and valuable referring pages that drive traffic and/or pass link equity.
- SEO health – Know that the website is doing well from the perspective of technical SEO.
The Verdict: Are SEO Dashboard Tools Like SEOcrawl Worth Your Investment?
If you are an SEO consultant, there are a lot of things you need to consider in this work of yours. They include SEO dashboard templates, analytics reports, SEO analytics, keyword data, SEO report templates, real-time data, important SEO metrics, the SEO audit dashboard, and more things about your SEO dashboards and reports.
Without the right tools, things can really get stressful, and you don't want that. This is why using SEO tools like SEOcrawl is a recommended way to take.
SEOcrawl is being used by several individuals and companies. Data from Google Search Console can be overwhelming, but with tools like SEOcrawl, you can easily go through them and extract valuable information.
SEOcrawl is doing a great job. Many of those who have reviewed it also support the software because it helps people, and generates amazing feedback. SEOcrawl is, by far, the greatest choice for small businesses, freelancers, and startups with various clients looking for a solution that is not only powerful, but also feature-rich and easy to use. Try it today.