Running a good website is just part of the equation. What you also need are good website strategies that can drive your website for the benefit of you, your business, and your consumers.
In this article, you will learn about what website strategies are, a step-by-step guide on building those strategies, and a tool that can help you optimize your web images and videos. Keep on reading.
Websites are good for business. However, having a strategic website that aligns with the purposes and goals of your business and marketing is great for business.
Whether you are gearing up to launch a website or you already have an existing site, your business needs to develop a website strategy that can elevate the effectiveness of your website and makes it more useful to you and your clients.
So, let's take a look at what a website strategy is, why you need this, and how you can develop this in easy steps.
The Website Strategy Defined
Sure, your website may look good, but this is not enough. It also has to work well. That means it must successfully engage audiences and drive them through a funnel that leads them to take the steps forward as they work with your brand.
This is where a website strategy comes into the scene. A website strategy refers to a plan of action that directs the content, layout, and funnel on your business website. It pays attention to your business goals. Then, it outlines the ways your website can align with those agendas to actively help you attain those objectives.
As you develop a website strategy, answer questions such as:
- Who will visit our website? How will people find it?
- What do our audiences need when they head over to your website? What information or help are they searching for?
- What messaging would resonate with our target audience?
- What do we want our audience to do when they head over to our website?
- How can we move our target audience through the website page by page?
- How does our website lead our business closer to our objectives and aspirations?
Once you got the answers to these questions, you can find out what content, messaging, and calls-to-action are needed on your website so it can effectively help you attain your business goals, dreams, and aspirations.
The Four-Step Process On How You Can Develop A Website Strategy
You could be starting a new website. Or, you could be updating your existing site. Whichever you are here, there are four steps on how you can develop a website strategy that can make your website more effective. Turn your attention to these website strategy examples and implement them as you devise a plan for your website.
Step 1: Define Your Website Goals
Practically speaking, it is impossible to develop a website strategy if you are not aware of the goals of your website. If you do not know what you want your websites to do, how can you set them up to drive action?
Goals are the foundations directing your website strategy. There are various goals for a website, and the kind of goals you have will direct the approach you choose for your website. Here are some examples of website strategy goals.
- Goal: Increase your organic search rankings.; Approach: Create a strong SEO content strategy.
- Goal: Build trust and educate your market.; Approach: Create sales pages and educational, thought-provoking blog posts.
- Goal: Present your work.; Approach: Build a case study library or portfolio.
- Goal: Generate leads.; Approach: Create gated content assets.
- Goal: Generate sales and online orders.; Approach: Launch an online store.
There are several goals for a website. Not just those. Just remember not to be too general with your goals, and do not set too many goals. Identify just two to three primary goals, and optimize your website to reach those objectives.
When you give your audience too many things to do or fill your site with several options, there will be lower effectiveness.
As you develop a website strategy, make at least one of your objectives aligned with driving clients to do business with you, such as contacting you, joining your mailing list, or buying or scheduling. You must also be able to outline an on-site funnel to lead your customers toward those actions -- which leads us to the next step.
Step 2: Build Your On-Site Funnel And Outline It
First things first, what is an on-site funnel? This is a series of steps you showcase to website visitors to guide them toward working with your business.
In other words, you want a website visitor to take an action in their customer journey before they leave your site. This could be entering their email address and becoming a lead, or making a purchase and becoming a buying customer.
Whatever your goal is, you must build an on-site funnel that provides guidance to website visitors as they move forward in doing business with you.
You can get started with the pages that a new website visitor lands on. Then, use calls-to-action to lead them page by page toward where they can perform the final action. Here is a website strategy example for this. A lawn and garden service provider that wants to drive website visitors to schedule a service. The on-site funnels can look like these:
- A homepage that begins by funneling website visitors to either a residential or business landing page that elaborates the details of the service. Plus, there is a button visitors they can click when they want to schedule a service.
- A blog post that converses with homeowners about the best way to keep their yard properly watered, and finishes with a strong call-to-action button they can click when they are ready to schedule a residential lawn service.
Then, you can also end each page on your website with a call-to-action guiding your visitors toward the next steps in working with your business.
Step 3: Determine Your Target Audience
To tell you, a lot of businesses miss this step in their website development process. Or, they tend to make their target audience category too general or broad.
For instance, a hair salon business says anybody who needs a haircut and lives near their business location is their target audience. Sounds cool, but this is a mistake. The hair salon, instead, should cater to a very specific target audience. It may be children, women who want updos, or men who need razor cuts. The website must speak to that specific audience.
Do not fill your website with generic copy that talks to all audiences. Instead, hone in on your ideal target market and create content that resonate directly with them. So, when they land on your website, they would know your business is the perfect place for them and they need to work with you.
Step 4: Create And Update Your Pages And Posts
Once you know your goals, have your on-site funnel, and know your specific target audience, you can then get started with content creation and optimization. Start by creating and updating the pages and posts, while considering your website strategy.
- Outline the pages you need on your website to guide your website visitors toward the main end goal of your site, such as becoming a lead, purchasing something, and the like.
- Then, create content that directly speaks to your target market.
- Do not forget to end each page and post with a call-to-action that drives your website visitors through your on-site funnel.
- Perform keyword research to look for terms that might attract your target audience, and optimize your pages to match your keywords.
- Delete the pages that do not serve your goals, purposes, objectives, or on-site funnel.
Furthermore, consider if you need to change up the structure and navigation of your site to make it easier for your website visitors to find what they need, take the steps toward working with your business, and help you attain your business goals.
Better Website Optimization With TwicPics
One of the website strategies that you should be implementing is optimizing the photos and videos on your website. There are a lot of tools that can do this, and among the best of the best today is TwicPics.
You've Got A Good Web Design, A Stunning User Experience, And More, But How About Your Web Images And Videos?: Introducing TwicPics
TwicPics is a tool that brings every great practice when it comes to responsive images in a single line of code. This platform can understand every context of the user's device, including screen size, DPR ratio, or formats the browser support. Then, it will generate a sized and optimized version of the image.
Its automatic context-aware optimizations streamline the image management workflow. Plus, TwicPics also offers integrations with different third-party content management systems.
Features Of TwicPics
- Pixel perfect - Perfectly sized media for any device and any connection in real-time
- Amazingly fast - Images and videos are resized, compressed, and cropped in a matter of milliseconds
- Sustainability - Reduce file size until around 75 percent, with no quality loss
- No-nonsense API - Features an intuitive API and efficient frontend library, leaving a minimal footprint
- Reliability - Average 99.99 percent uptime and 99.99 percent media delivery success
- Global CDN - Load faster with worldwide CDN proximity
TwicPics Pricing
First and foremost, we tell you that TwicPics offers a free plan that is free forever. You read that right. But, this tier only offers limited features. So, if you want to enjoy more features, you get to avail of the paid tiers.
The recommended option is Business where you can choose between the $19 per month (40GB of CDN bandwidth) and the $99 per month (250GB of CDN bandwidth). To learn more about the pricing plans and the corresponding features, visit this link.
Then, if you want something bigger for your business, avail yourself of the Enterprise pricing option. Get a custom quote by visiting the TwicPics official website (same link as earlier).
Now That You Have Learned About Great Website Strategies, Let's Answer Some Quora Questions
You have learned about what a web strategy is, and how you can develop your website strategies. You also learned about a tool that can help you optimize your images and videos on your website to improve page load speed, which is, in itself, another good website structure strategy. This time, we'll answer some Quora questions about the topic.
What Are Website Optimization Tools?
Website optimization tools will help you when you need to collect information about how your visitors experience your website. In this way, you can understand what's working well and else can be enhanced -- and ultimately deliver a better experience for your web visitors. Website optimization tools will help you speed up your website and improve your user experience.
There are several website optimization tools out there, and one of the best is TwicPics. TwicPics serves a particular purpose. It optimizes your web images and videos so you can improve your page load speed.
What Is The Difference Between Website Optimization And Search Engine Optimization?
Website optimization is the process of utilizing tools, advanced strategies, and even experiments to improve your website's performance, drive more traffic, increase conversions, and grow revenue for your business.
Meanwhile, search engine optimization refers to the process of improving the quality and quantity of traffic to your website or web page from search engines.
These two are entirely different things. Think of it this way: website optimization is making your website faster to load and perform better for your customers, while search engine optimization is having your website rank higher on search engines.
Develop A Website Strategy To Achieve Bigger And Better Results For Your Business
Website strategies are important for the success of your business, no matter what industry you are in. Some of the essential strategies that you should implement for your website include a good call to action, digital marketing, Google analytics, making your website also compatible with mobile devices, content marketing, and responsive design, These strategies also constitute your search engine rankings, online presence, email marketing campaigns, best user experience, and more that will enable you to attain your business goals and objectives.
Yet another great website strategy that is often missed out, but very crucial to your online success is optimizing your web images and videos. You can do so with TwicPics. TwicPics is capable of optimizing your web images and videos, so you can improve your page load speed.
Creating and launching your business website are more than just purchasing a domain, setting up your hosting, and building a few pages. You must also be able to develop a website strategy that can guide the direction, purpose, and planning of your new website.
We encourage you to follow the steps you learned in this post, so you can rightly develop a website strategy for your business. Then, get to work on updating your existing site or planning your new website. We wish you the best.
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