Celebrity beauty brands are hot on the market right now. These brands carry the name of particular celebrities, if not their founders. There's Fenty Beauty by Rihanna, Haus Labs by Lady Gaga, r.e.m. Beauty by Ariana Grande, and a whole lot more. Then, there's Rare Beauty by Selena Gomez. This international pop singer has made huge waves in the arts and entertainment scene, and is beginning to also make waves in the beauty industry.
Her brand offers a lot of great products. They include the Rare Beauty makeup, the Rare Beauty foundation, and so much more. In this article and review, we will take a look at the brand's story and present to you some of its best products.
Rare Beauty By Selena Gomez Fast Facts
- Founder: Selena Gomez
- Year of Founding: 2020
- Headquarters: El Segundo, California
- Pricing: $14 to $29
- Best Known for: Easy-to-use, shade-inclusive items in modern packaging
- Most Popular Products: Liquid Touch Weightless Foundation, Soft Pinch Liquid Blush, and Lip Soufflé Matte Lip Cream
- Trivia: With the launch of Rare Beauty, Gomez also launched the Rare Impact Fund, which will raise USD 100 million for mental health services over the next decade.
How Selena Gomez's Rare Beauty Started
In February 2020, right before many places in the world got locked down due to the pandemic, Selena Gomez announced that she was stepping into the beauty industry with a "special project" she calls her own. This is Rare Beauty, a makeup line that Gomez personally conceptualized, formulated, and curated from the studs. Sure, you can mirror the brand from the star power of this renowned singer, but the products of this brand are making a splash in the makeup scene for the crudest of reasons -- they do what they say they will.
Just three days before the unveiling of Rare Beauty, Holly Rhue of renowned beauty publication Byrdie got the chance to virtually interview Gomez. Talking about her new venture, people are getting into thinking, "Not another celebrity beauty brand." But, according to Rhue, within the first minute of listening to Gomez gushing about the brand, it became clear to her that she poured her entire soul into its products.
With Rare Beauty, Gomez wanted to create a beauty brand for all. This is why she launched 48 shades of foundation, and concealer, and formulated each of the products with ease of use in mind.
"The texture of my entire line is very flexible," she said during the Byrdie interview. "You can move it around; I wanted every single person to be able to find their perfect shade."
You ask about the price point? Well, it is fair and you can feel good about your purchase knowing that it is going toward the $100 million that Gomez has pledged to raise for mental health services over the next 10 years via Rare Beauty's Rare Impact Fund. Gomez herself has struggled with anxiety, depression, and mental health.
If anything is reflected in Rare Beauty, it is Gomez's care and intentionality -- the singer's way of bridging the gap with something "rare" and luminous.
The Story Of Rare Beauty
Rare Beauty has the goal of breaking down unrealistic standards of perfection, as the founder has found herself a victim of in the past. It is a makeup brand made to feel good in, without hiding and concealing what makes you unique, as Rare Beauty is not about being somebody else, but being you. Plus, the products are vegan and cruelty-free.
"I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness," the international pop singer said.
The brand's missions are to help everybody celebrate their individuality through redefining what beautiful actually means, promote self-acceptance, and provide people with the tools they need to feel less alone in this world we live in.
Its vision is to create a safe, welcoming space in beauty and beyond, one that also supports mental well-being across age, gender identity, sexual orientation, cultural background, physical or mental ability, race, and perspective.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.” said Selena Gomez in one of her kind words.
Rare Beauty Review: Some Of The Best Rare Beauty Products That You Must Own Right Now
The long wait is over. Here are some of the brand's most amazing products.
1. Positive Light Liquid Luminizer
This product is not for the faint of heart, seriously. It highlights that shades are all hyper prismatic, together with its packaging that features a ginormous doe foot applicator. If you are a fan of dewy, wet-skin look, this product is for you. Its pigments are borderline electric, making it look like you are standing in the brightest of lights 24/7. But, if you prefer to be discreet when it comes to highlight, this is not the perfect product for you. And if you want to look like you're wearing dew from the moon, then you will not be able to get this on your face fast enough.
2. Soft Pinch Liquid Blush
Another serious note: This blush is for people afraid of blush. And it is true. As is the case with the other products from this line, the Soft Pinch Liquid Blush blends like melted butter, which also means that it is foolproof, virtually. Gomez herself is a fan of the draping technique, she once said. She picked this up from her longtime makeup artist Hung Vanggo. If you want to apply this product like how Gomez does, swirl the tiniest bit onto your cheeks' apples, then pull the pigment upward and outward into your hairline. You will then find this product aptly named. It can give you the most natural flush, just like how your grandma gives you a little pinch on the cheek.
3. Rare Beauty Perfect Strokes Matte Liquid Liner
If you are looking to nail a cat eye, this liner is for you. Gomez and the Rare Beauty glam team clearly poured their energies into getting this formula just right. For beginners, the pigment is 100 percent matte and jet black. Its precision tip was inspired by a Japanese caligraphy brush and features more than 1,000 vegan bristles. Once you have perfected your wing, Perfect Strokes, no, no, will not budge, smear, or feather even in the slightest. You can rub your eyes, keep it through your sweatiest exercises, splash your face with water, and more, you will never have to worry about it rubbing off. If you are ready to remove it, use a quality cleansing balm or micellar water.
4. Perfect Strokes Universal Volumizing Mascara
Another winning breakthrough from the brand, this is not one of those mascaras that tend to clump lashes with loads of formula rather than fan them out. This product lengthens and separates each and every lash, giving a volumizing effect without the common clumping side effects. It also does not smudge under the eyes. Real winner.
5. Rare Beauty Positive Light Under Eye Brightener
The Positive Light Under Eye Brightener is available in a wide range of flexible shades. This ultra-fluid formula makes blending seamless and quick while soothing the skin on contact. It is also designed to last all day, and will never crease, cake, or settle into fine lines. Get yours today.
6. Mini Mauves Lip Duo
For a limited time only, the Mini Mauves Lip Duo comprises the Stay Vulnerable Glossy Lip Balm in its bestselling shade, Nearly Mauve, and the With Gratitude, Dewy Lip Balm in a brand new, set-exclusive shade, Sincere or rose mauve. This product is perfect for those looking to ace that laid-back look with all the serious hydration your lips will love.
7. Warm Wishes Effortless Bronzer Stick In Always Sunny
This modern and, of course, innovative liquid-like cream bronzer stick melts into your skin to give you that visible sunkissed warmth that will never fade. Not only ultra-blendable but also ultra-buildable, this product glides on weightlessly, making it easy to sculpt your face softly. It is a non-greasy, water-resistant formula that will never cake, crease, or clog your pores.
Time To Answer A Quora Question! Is Selena Gomez's Rare Beauty Worth The Money?
We are glad to answer your question. Unlike other beauty brands on the market today, Selena Gomez's Real Beauty is a celebrity brand. Meaning to say, it is tied to a celebrity or influencer. Rare Beauty has been a brand that is making huge trends on social media platforms like TikTok. Its catalog includes liquid luminizers, liquid blushes, matte liquid liners, and a whole lot more. For many who have tried the products, they are saying these products are worth the money. Rare Beauty has a wide range of vegan and cruelty-free beauty products. If you ask about their prices, they are on the affordable end of the line. It's like getting the results from a luxury beauty brand without breaking the bank.
Final Thoughts: Refresh, Hydrate, And Glow With The Best And Must-Have Products From Rare Beauty
Women are always on the lookout for the best beauty products around. They want to refresh, hydrate, and glow. Around stores like Sephora and when you visit social media like TikTok, you can find several beauty products being promoted and offered. There's the lipstick, the tint, the primer, the brightening concealer, the highlighter, the gel, and the setting powder. Then, there's also the tinted moisturiser, the setting spray, the dewy lip balm, the matte finish, the bronzing stick, the mascara mini, lip products, water-based products, serum-like products, and so much more.
Every woman wants a lightweight, prime set of beauty products that can help them achieve the looks from editorial magazines, the skin tone that attracts attention, the brow that sets them apart, and overall, the complexion that can wow other people. A particular makeup brand can just offer you so much, but what is important is a brand with products that are easy to apply and can make you glowy, pearlescent, and airy.
If you are tired of the usual popular beauty brands around, you might want to shift your focus toward celebrity beauty brands. It can be easy to put these celebrity beauty brands in the same box, but this one is indeed a rarity in such a very saturated market. With regard to price point, unique formulas, and products your makeup bag actually needs, this brand wins on all accounts. Believe us. So what are you waiting for? Step up your beauty game beginning right now.
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